Off-Tech wear is a project where we built the foundations for our company with a new fashion collection. The project is all about investigating how this idea could be realized with the main research question; “Which partners and activities do I need in order to realize the desired value proposition translated in a collection?” A creative project based on sustainable entrepreneurship, market, and consumer research in the fashion industry. 

The project is split up into 4 main parts; value proposition, Business Model Canvas with key partners, creating a collection driven from the trend research, and supply chain management and distribution. We developed these 4 parts step by step to create the new fashion brand Off-Tech wear.