BELEZA
The future in dust. Exploring digital for the new era of sustainable fashion experiences.
The installation
BELEZA is a digital fashion experience created by four HvA students. Our vision is to build a bridge between digital and physical interaction with the goal to expand the boundaries of fashion experiences without using any physical designs. We presented our immersive fashion installation at the immersive lap from Studio Yipe-Digital experience for screen and space.
Explore the new era of digital fashion and get immersed in a physical space.
Capsule Collection
Mood and inspiration: Playful, Extravagant, Surreal. Humoristic, Geometric.The digital designs take inspiration from geometric shapes and combine primary colors to express joy and optimism surrounded by desert flora. For this collection, we wanted to put emphasis on the garments so we choose to show them without any avatar. Allowing the visitor the experience the designs without any gender or cultural biases.
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FENIK
Get ready for a journey through the desert with this modern Onesuit. Stay protected from the burning sun with a comfy headscarf. The overall is made from silk double Georgette slightly transparent with high-waisted wide trousers and extravagant sleeves to the ground. Like a desert rose in pink and red colors.
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INDICA CARGO
Inspired by the traditional cargo style this outfit has got you covered for everyday use in the desert. Fully made from linen to keep you cool during very high temperatures and with full protection from the sun. A shirt with king-size sleeves and cargo trousers. Attached big pockets on the whole outfit to store your favorite items and take them with you wherever you go in the desert.
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CACNEA
Taking inspiration directly from cacti growing in the desert, this garment is shaped after the Opuntia Indica, the classic flat cactus.This yellow and beige garment features a modern look in geometric shapes. A cropped top with a pointy collar and puffy short sleeves. High-waisted flared trousers with large, attached pockets. With an iconic headscarf to protect you from the sun in the desert.
Technical background and process
We combined Unity a gaming software with Clo3D a digital designing tool for fashion.
We used Unity in combination with Clo3D to make this project reality. We had the opportunity to work in an ‘immersive lab’ at a company called Yipp. This immersive lab uses a lot of beamers and tracking software with depth sensors to create immersive experiences.
In Unity, we worked with render textures, shaders, and triggers. We created an environment with a camera in it. A shader, that is written by a code wizard from Yipp, makes sure that the video is placed in perspective. The perspective is based on the viewer's head whenever you move the environment adjusts in your perspective. It’s kind of like wearing a VR headset. But in this case, you can experience it together and share it with others in an open space. For the garments, we added colliders that work as triggers, so if you get closer to them, they start moving in the spotlight and a sound effect.
All the digital garments were designed and animated in Clo 3D with movements from mixamo. After animating them we exported the designs with colors and textures into Unity.